The Ancora Story
Our Vision/Mission
Customer Testimonials
Careers at Ancora
Art at Ancora

The Ancora Story
During numerous visits to family in the midwest, we began to envision turning our lifelong love for great coffees into a business venture. In 1993, we decided to move to Madison, Wisconsin, where we saw an opportunity to realize our dream of offering hand crafted coffees to an appreciative public.

Prior to moving to Madison, we had been living for over twenty years in the Seattle, Washington, area — the heart of the espresso and specialty coffee industry in the United States! This afforded us the chance to study and train with a master roaster in preparation for turning our passion into our business.

Our dream was to seek out the finest coffees available from around the world and craft roast them to perfection. We could then share and enjoy the outstanding flavor of espresso and the quality and freshness of small batch roasted coffees close to home.

We are now pleased to offer you these very same coffees to share and enjoy, roaster fresh in your own home or office today.

-Susan Lobeck & George Krug

Our Vision/Mission
Our Vision: To build a company that selects and roasts extraordinary coffees and guides specialty coffee entrepreneurs to success.

Our Mission: To celebrate and share the enjoyment of coffee.

We use these core values to guide our decision-making and our actions in pursuing our vision and mission:

• Customers — Create satisfied, loyal customers by consistently exceeding our customer’s expectations for courteous, prompt, helpful, accurate service, and by always putting the customer first.
• Quality — Utilize the highest standards of excellence in the purchasing, production, and delivery of our fresh roasted specialty coffee products, and continually seek ways to improve upon the quality of our products and our services.
• Employees — Provide a great work and learning environment that is fun to work in and treat each individual with respect and dignity.
• Value — Generate substantial monthly profit and cash flow to ensure the health of our company, continue sustained growth, create new employment opportunities, and build long-term value for Ancora’s customers, employees and owners.
• Social Responsibility — Contribute positively to our communities and our environment by sharing these values with our employees, vendors and customers, and encourage their participation in these activities with us.

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